Few things delight me more than meeting someone new and mentioning that I work in marketing, only to hear their response that usually mentions something about them not being “creative” or “artsy”. It gives me an opportunity to get on my soapbox and tell them what I am about to tell you:Marketing is not about creativity – it is about science.Don’t misunderstand me, the best advertisements around are all very creative, and are made by some of the most creative people. But they are just that – adve...
Once viewed as the only method of disseminating important information to the publics interested in your business, the press release or news release is no longer the be all and end all external communication method. With social media, webinars, proactive pitches and other communication channels, companies must be smart about which ones to use and when. When issuing a press release, one of the very first questions that should be answered before developing it is - does the release stand a chance of...
When you think of ramping up sales to hit the second half of the year hard, many think it’s a time to go get more leads. And, that is certainly one way you can eventually increase sales and I’ll be sharing some of those strategies in future blog posts. However, if you want to increase sales in your more immediate future, take a look at your current funnel. See this diagram for a what a sales funnel generically looks like—it’s simply the deals you are currently pursuing and their progression...
One of the topics that often comes up as we meet with our customers is how can they do better marketing of their business. Hopefully, by sharing how we market you’ll be able to learn and apply to your efforts. With that in mind, we decided to have the various members of our marketing team chime in with blog posts on their area of expertise. Expect to see a variety of topics from all across our team. They will cover the marketing gamut including; direct marketing, customer retent...